Metrics

Internal — 90-day KPI tracking. Not indexed. Refreshes on demand.

Last: —

90-Day North-Star KPIs

Traffic (last 30d)

Unique visitors

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Plausible · 30d

Pageviews

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Plausible · 30d

Pages / session

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Depth signal

Bounce rate

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Lower is better

Top pages (last 7d)

PageVisitorsPageviews
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Funnel events (last 30d)

EventCountUnique
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Top sources (last 30d)

SourceVisitors
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Configuration

This dashboard pulls from /.netlify/functions/metrics-snapshot. Required env vars:

· PLAUSIBLE_API_KEY — from plausible.io/settings/api-keys
· BEEHIIV_API_KEY + BEEHIIV_PUBLICATION_ID — already set if newsletter works
· STRIPE_SECRET_KEY + FOUNDING_CIRCLE_STRIPE_PRICE_ID — set after Stripe price is live
· FOUNDING_CIRCLE_COUNT — manual override (use during launch before Stripe is wired)

Targets are defined in metrics-snapshot.js. Adjust quarterly.