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Mad Men · Characters Ranked

Best Mad Men Characters, Ranked by IQ Score

Matthew Weiner's 1960s Madison Avenue — the characters whose advertising-cognition drove the show. Ranked.

Mad Men's character density is the canonical late-2000s/early-2010s prestige-TV character-ensemble achievement. Matthew Weiner's commitment to letting each Sterling Cooper character (Don's brand-narrative-cognition, Peggy's emerging copywriter-cognition, Roger's WASP-institutional-cognition, Joan's gendered-organizational-cognition) operate inside the agency's institutional architecture defines the show.

Anchor picks: Don Draper — Jon Hamm's canonical 1960s-advertising-cognition character. The show won the Outstanding Drama Series Emmy four consecutive years (2008-2011).

1 titles · ranked by IQ Score

  1. 1
    Mad Men poster — IQ Score 171/200 — Masterclass tier

    Mad Men

    Masterclass drama

    Set in Manhattan's Sterling Cooper advertising agency, the show charts how Don Draper's constructed identity mirrors America's advertising culture. Cognitive engagement from understanding how the 1960s social upheaval di…

    171/200

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