What is Max & Ruby's IQ Score?

Max & Ruby has an IQ Score of 118/200 on TV Intelligentsia's Intelligence Quotient framework, placing it in the Competent tier. The score breaks down to 26/50 Cognitive Stimulation, 30/50 Educational Value, and 34/50 Craft & Quality.

Is Max & Ruby educational?

Max & Ruby is moderate on educational value, 30/50 on TVI's rubric. Some learning happens, but it isn't the show's primary work.

How does TV Intelligentsia calculate IQ Score?

TV Intelligentsia's IQ Score is calculated as round((Cognitive Stimulation × 0.4 + Educational Value × 0.35 + Craft & Quality × 0.25) × 4), scoring titles from 0 to 200 across five tiers: Masterclass (≥160), Stimulating (≥130), Competent (≥100), Passive (≥70), and Numbing (<70). The framework is published at tvintelligentsia.com/methodology/.

Max & Ruby , IQ Score 118/200

Max & Ruby has an IQ Score of 118/200 on TV Intelligentsia's Intelligence Quotient rubric, placing it in the Competent tier.

By Jordan Robinson, MPH and Cordelia Witty, EdS., NCSP·Updated 2026-06-06·Methodology

animationchildren

118/ 200

Competent

Engages without demanding much, watchable and reasonably crafted

Ages 2-5SEL 30/50

Max & Ruby poster, IQ Score 118/200, Competent tier on TV Intelligentsia

Score Breakdown

Cognitive Stimulation/50

Educational Value/50

Craft & Quality/50

SEL Score/50

IQ = round((Cognitive × 0.4 + Educational × 0.35 + Craft × 0.25) × 4) · How we score →

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Why you should trust this score

Reviewed by Cordelia Witty, EdS., NCSP

Licensed school psychologist. Reviews kids content against the published rubric and the CASEL social-emotional learning framework.

Methodology

Published rubric, v1.2

Formula

round(C × 0.40 + E × 0.35 + Q × 0.25) × 4

Database scale

2,324 titles, version-controlled

How we stay independent. We accept no studio money. We pay for our own streaming subscriptions. Our reviewers see no sponsor data, no affiliate revenue, and no screener access in exchange for coverage. More about how we work →

The TVI Take

A bossy older sister rabbit and her mischievous younger brother. Each episode follows Max quietly getting what he wants despite Ruby's plans.

Low-moderate cognitive demands. Educational value from sibling dynamics and the humor of miscommunication. The show's charm is that Max is always right, teaching children that different approaches to problems can be valid.

Where to Watch

Stream