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Mad Men vs. Succession

Mad Men edges ahead by 9 points (171 vs. 162). Both Masterclass tier — the gap is in degree, not category.

Mad Men poster

Mad Men

Masterclass
171/200

Set in Manhattan's Sterling Cooper advertising agency, the show charts how Don Draper's constructed identity mirrors America's advertising culture. Cognitive engagement from understanding how the 1960s social upheaval disrupts the old…

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Succession poster

Succession

Masterclass
162/200

A dynasty play updated to the present. The Roy family fight over Waystar Royco with ruthlessness. Cognitive engagement from tracking political maneuvering, sharp dialogue, and strategic calculations. Educational elements about media…

View Succession on TVI →

The dimension breakdown

Cognitive
45
43
Educational
40
37
Entertainment
43
41

IQ Score (0–200) is a composite of Cognitive Stimulation (40%), Educational Value (35%), and Entertainment Quality (25%). All dimensions scored 0–50. Read the full methodology →

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